Does 1% of the vote matter?

  • In the 2020 presidential election, four states were decided by less than 1% of votes.
  • Two states in the 2022 Senate race were decided by less than 1% of votes. 

Reaching 1% more swing voters in battleground states could be the difference between presidents or majorities. And in 2024, more swing voters are reachable on Connected TV than linear TV. 

Download our report to answer three big questions for each 2024 battleground state:

  1. Where are swing voters reachable in 2024?
  2. How much does it cost to reach swing voters in 2024?
  3. How does the strategy to reach swing voters vary by market?

Report includes a detailed breakdown for each swing state:

2024-08-08_17-24-15

How Do Swing Voters Watch TV Across Battleground States? Download the Report!
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